BUDVERSE FIFA QUATAR 2022

For the Budweiser FIFA World Cup 2022 campaign, I served as 3D Artist and Art Director on a project developed in collaboration with the Vayner3 team, as part of Anheuser-Busch’s partnership with FIFA. The initiative centered around the launch of a premium Live Scoreboard NFT, allowing fans to track tournament progress in real time, while each NFT purchase offered entry into a VIP Experience, including tickets to the final matches and the chance to obtain a unique 1/1 Gold Budweiser FIFA World Cup NFT.

Beyond the NFT itself, I designed an entire immersive digital environment: a Qatar-inspired neon city that served as the visual world of the campaign. This 3D landscape provided a dynamic, futuristic backdrop, reflecting the energy and excitement of the tournament while bridging the physical and digital fan experience. My role encompassed both the artistic direction and the hands-on 3D production, translating the spirit of the World Cup into a vivid, interactive digital universe.