OSCAR MAYER

I served as 3D Artist and Art Director for Oscar Mayer’s inaugural digital collectible, developed in collaboration with the Vayner3 team. This project marked Oscar Mayer’s entry into Web3, transforming the iconic Wiener Whistle into its first-ever NFT.

My role encompassed modeling, texturing, and animating the Wiener Whistle, while directing the visual approach to ensure the collectible captured the playful personality and recognizability of the original object. The NFT was launched as part of the Oscar Mayer and Wienermobile “Meat Up” events, both online and in-person at Miami’s Art Basel, connecting the brand with the Web3 community in an interactive and memorable way.

The project challenged me to balance technical precision with creative expression, translating a nostalgic physical object into a dynamic, collectible digital experience.